client

Richelle Casson Photography

Service

Branding and Website

About the project

For Richelle Casson's brand identity, it was important to represent the modern, romantic, and editorial service she offers to her clients. The typography and colour scheme were carefully chosen to convey a timeless, high-end feeling. For editorial headlines, Playfair Display lends itself well to stand out. Contrast this with Lato, a sans-serif typeface with a bold & timeless appearance. 

A clean and simple website design was the aim for Richelle Casson's website design, with editorial accents and a place to absorb her beautiful imagery. In order to keep the editorial aesthetic of the website, we made the image blocks large and positioned them against open white sections that highlight Richelle Casson's photography. The site utilizes sticky sections and layers of imagery without feeling overdone or complicated. Navigating the site is easy and straightforward, so the user can find all the information they need at the click of a button.