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introducing
ARE YOUR A WEDDING BUSINESS OWNER?
The Engaged Marketing Method helps busy wedding based business owners design a simple, strategic marketing system that will take them from posting on the fly and overwhelmed wondering where their next couple will come from to organised and inspired, creating content that attracts their dream clients, that doesn’t take all day, doesn’t rely on Instagram and means you can focus more on doing the work you love!
Want to stop feeling like you are wasting time or don't know what to say when it comes to marketing your business?
Simple: A strategic marketing system that gives you the foundation you need to feel confident with your marketing and to take action efficiently.
YOU'RE A BUSY BUSINESS OWNER, AND WE GET IT!
You are wearing all of the hats in your business, and because of that your time is not only precious, but it is spread thin. Which means the 'must do' tasks always take priority and others tasks, like your marketing are left to the last and without a strategy or system that makes actioning your marketing efficient and knowing if what you are doing is actually working. You often start at a blank screen wondering what to write and you feel overwhelmed trying to keep up with with algorithm changes and updates. Or you understand that marketing is an essential part of your business (it leads to enquiries & sales!) you might just not enjoy it... and that's ok, we're here to help!
Does This Sound Familiar?
YOU CAN NEVER FIND ENOUGH TIME FOR YOUR BUSINESS MARKETING...
It's that nagging task that is always on your to do list and usually results in you posting on Instagram on the fly because you feel you have to in order to stay visible to your audience.
YOU DON'T FEEL CONFIDENT THAT THE MARKETING YOU ARE DOING IS RIGHT...
A lack of confidence comes from not knowing and not having a plan in place. Your business is also deeply personal to you, so if can feel uncomfortable to create and post content that promotes you and your business.
YOU FEEL OVERWHELMED TRYING TO KEEP UP WITH UPDATES & TRENDS...
Because every week it feels like the social media platforms are coming out with a new update or feature, you hear about a new trend you have to try and create or edit content to suit or a new trick you hear you need to implement into your marketing for success.
WHEN IT COMES TO WRITING A CAPTION YOU DRAW A BLANK...
Your brand story, your service offering, how and why you do what you do, it's in your head, but you might not know who you are speaking to, or how you want to say it.
MARKETING CAN BE EXPENSIVE...
... and at the moment you can't justify outsourcing your marketing to an agency or hiring someone in house to do it, so it stays on your to do list.
YOU JUST DON'T LIKE DOING MARKETING
... and that's ok. We start our businesses out of a passion for a skill that we have, we are naive to not think of everything else that we have to do that comes with building and managing a business - the admin, the customer service, the sales, the accounting, the HR, the operations and the marketing. Each area of your business is just as important as the other, so you often prioritise the most time sensitive tasks or the tasks you enjoy doing over the ones you don't.
I'm here to tell you that marketing your business doesn't have to be complex, doesn't have to solely rely in Instagram and doesn't have to take all day. The Secret? A marketing strategy that you gives you a solid marketing foundation and a system that fits with your busy schedule.
WHAT IF WE TOLD YOU…
…we could help you gain the skills and confidence you need to create effective marketing strategies and reach your ideal clients, so you can focus on what you love most - running and growing your business.
+ YOU WILL INCREASE YOUR BRAND AWARENESS AND ATTRACT YOUR IDEAL CLIENT WITH CONTENT AND COPY THAT REFLECT YOUR BUSINESS AND RESONATES WITH YOUR AUDIENCE.
+ WHEN IT COMES TO YOUR MARKETING AND CREATING CONTENT, YOU HAVE A PLAN SO YOU KNOW EXACTLY WHAT YOU HAVE TO DO AND HOW TO DO IT.
+ YOU FEEL CONFIDENT AND PROUD OF YOUR MARKETING EFFORTS, ALLOWING YOU TO STAND OUT AND RAISE YOUR PRICES
+ YOU KNOW WHAT YOU WANT TO COMMUNICATE TO YOUR AUDIENCE
+ WILL NO LONGER RELY ONLY ON INSTAGRAM FOR ENQUIRIES AND LEADS AND UPDATED AND TRENDS WON'T OVERWHELM YOU BECAUSE YOU HAVE A PLAN
hey there!
We’re Aimee & Sophie
Straight out of university following studies in fashion and styling, we both unexpectedly ended up in the wedding industry, Sophie in events and Aimee working in bridal.
After meeting through work, we originally started a side hustle with visions of it being the most comprehensive online bridal directory, paired with an online bridal accessories store. Through growing this business and creating our own marketing content, we soon had brands reaching out wanting us to sprinkle our aesthetic and magic on their photoshoots, and then their branding, and then their website design... and so on.
In 2018 we founded ENGAGED CREATIVE, a marketing agency that attracts wedding businesses from around the world for our distinct and refined aesthetic alongside our complementary skill sets. Sophie brings her enthusiasm for ideas and a creative mindset executing swoon worthy campaigns and innovative marketing ideas for clients, while Aimee focuses on the business development and growth for clients through strategy and diving deep into the data.
With close to 20 years of combined experience within the wedding industry, we know it inside and out, which is why we are sharing our knowledge with you.
We have taken the system, processes and templates we use within our agency and adapted them for wedding business owners
The Engaged Marketing Method is the only online marketing course exclusively for wedding businesses and designed to be easily implemented within your business.
The course has been designed based on the systems and processes we have developed and use daily within our wedding marketing agency for our own clients.
We have adapted our systems and processes with busy wedding business owners in mind, making them easy to understand and easy to implement.
How Does It Actually Work?
The Engaged Marketing Method is divided into two sections defined by set up and action.
The first section focuses on your businesses marketing Foundation, Elements and Ecosystem - let's call it the groundwork.
The trick to having confidence and being time efficient with your marketing efforts is to have your brand, your offering, your ideal client and your customer's journey clearly defined, your marketing elements set up and working for you as a functioning ecosystem and a content pool you can utilise for your marketing.
With these in place we can move into the second section which is where the action takes place.
This is where you implement and continue to utilise a repeatable marketing system of plan, scheduling, reviewing and engaging within your business.
The Engaged Marketing Method helps busy wedding based business owners design a simple, strategic marketing system that will take them from posting on the fly and overwhelmed wondering where their next couple will come from to organised and inspired, creating content that attracts their dream clients that doesn't take all day, doesn't just rely on Instagram and means you can focus more on doing the work you love!
The Engaged Marketing Method
INTRODUCING
Featuring 5 modules, this online course is self paced, making it easy to fit into your schedule. Video lessons are supported with practical workbooks and templates for you to customise and use within your business.
Here Is What You Will Learn
LET’S BREAK IT DOWN
MODULE ONE - MARKETING FOUNDATIONS
You can't expect to create your marketing with ease if you aren't 100% clear on your business, what your offer and your ideal couple. For most business owners, you thought about these elements when you first started your business, but now it is time to relook at these key elements and make sure you are crystal clear on them.
In this module reflecting on your business to date, we will help you distil these key areas to create a foundation for your marketing that will allow you to create content and copy with ease to market your wedding base business.
MODULE TWO - MARKETING ELEMENTS
In this Module we will deep dive into the more tangible aspects of your brand to recognise what marketing elements you have and what elements are missing or need to be updated to reflect the business you have today and into the future. You will work on creating any of the elements you are missing so you have what you need to market your wedding based business.
MODULE THREE - YOUR MARKETING ECOSYSTEM
Once we have established the Who, What & Why, we need to figure out WHERE you want to market your business. This isn't about being everywhere or trying to do all the things - it is about deciding what are the main internal and external marketing channels you want to focus on and then showing you how you can leverage your content across those chosen channels.
MODULE FOUR - PLAN, SCHEDULE & ENGAGE
In our opinion, this is where the fun starts! In this module, we plan out your marketing system and break it down into actionable daily, weekly, monthly, quarterly and annual tasks. We then let you utilise a scheduling program of your choice to schedule and leverage your content, before also showing you how to engage efficiently and build community.
MODULE FIVE - TRACKING, REVIEWING & REFINING
Creating and scheduling content is just one part of the process. In this module we will explain why you should be tracking and reviewing your analytics alongside how to track and review your analytics in order to interpret them to make decisions about your future marketing efforts.
STILL UNSURE
Let’s Compare This Course Versus
Working With Our Agency
+ THE ENGAGED MARKETING METHOD IS (AT MINIMUM) HALF THE COST OF OUR MONTHLY RETAINER FOR FULL SERVICE DIGITAL MARKETING MANAGEMENT
+ OUT SOURCING YOUR DIGITAL MARKETING TO OUR AGENCY WILL COST YOUR BUSINESS A MINIMUM $24K A YEAR
+ IS LESS THAN A 1:1 HALF DAY CONSULTING SESSION
AND...
+ WITH THIS ONLINE MARKETING COURSE THAT IS SPECIFICALLY DESIGNED FOR WEDDING BASED BUSINESS, YOU WON'T HAVE TO SPEND ANOTHER CENT ON GENERIC MARKETING COURSES THAT STILL LEAVE YOU HAVING TO FIGURE OUT HOW TO ADAPT THEIR ADVICE TO YOUR BUSINESS.
Introducing The Engaged Marketing Method
Introducing The Engaged Marketing Method
The Engaged Marketing Method is a work at your own pace online marketing course for wedding industry professional. The course is designed to be completed within 2 months, but life can sometime get in the way which is why we offer 12 months access you can work through the course at your own pace.
This Is For You If…
YOU ARE A WEDDING BASED BUSINESS OWNER WHO WANTS TO TAKE CONTROL OF THEIR MARKETING
YOU WANT TO FEEL CONFIDENT ABOUT YOUR MARKETING EFFORTS
YOU WANT TO UTILISE WHAT LITTLE TIME YOU HAVE AVAILABLE TO MARKETING YOUR BUSINESS IN THE MOST EFFICIENT AND EFFECTIVE WAY
YOU WANT TO SHOW OFF YOUR BUSINESS, RAISE YOUR PRICES AND ATTRACT YOUR IDEAL CLIENTS
This Is Probably Not For You If…
YOU ARE NOT A BUSINESS OWNER WITHIN THE WEDDING INDUSTRY
YOU ARE LOOKING FOR SOMEONE TO DO ALL THE WORK FOR YOU
YOU ARE NOT INTERESTED IN COMMITTING TO LEARNING NEW SKILLS AND TAKING THE TIME TO IMPLEMENT A MARKETING SYSTEM IN YOUR BUSINESS
YOU ARE LOOKING FOR AN INSTAGRAM ONLY MARKETING COURSE
Frequently Asked Questions
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No it isn't. While Instagram is an incredible platform for visibility and growing an audience, we believe that you shouldn't put all your eggs in the Instagram bucket.
That is why our course is focused on a complete strategy where we consider all the various marketing placements (social media platforms, email marketing, your website, and external marketing channels) so you can pick the placements you want to focus your strategy on.
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Think of this, if / when you outsource your marketing to an inhouse manager or external agency wouldn't it be great to be able to give them your existing strategy so they can gain an insight into your brand, and how you want it to be reflected and communicated in your marketing.
Plus when it comes to reviewing the performance of their work, would you like to have confidence to know what the analytics are saying and be able to feel confident in discussions about your future marketing efforts? I know I would!
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This course and its curriculum has been specifically designed with the wedding industry in mind. While many of the fundamentals for marketing that are included are universal, there are many elements of the course that relate to the wedding industry and the unique customer journey our couples go on when planning a wedding. Therefore we recommend this course specifically for wedding business owners.
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From the day you sign up you will unlock all of the course lessons, templates and bonuses for a 12 month period.
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Ideally, we want you to work through the course and implement the marketing system within your business as soon as possible so that you can start planning and creating your marketing content in a strategic and time efficient manner. But we also know that as business owners, finding the time to add another thing to the to do list is hard.
As the course is self paced and broken down into easy to implement sections, you can spend as little or as much time inside the course as you want during the next 12 months. We also believe it is achievable to complete each module across a couple of hours each fortnight, meaning you could complete the course in approximately 10 weeks.
Still Undecided?
I'd love to chat with you about your marketing goals to see what the best fit would be for your business.
Email us at hello@engagedcreative.com.au to speak to us about if this course is right for your business.