client

& For Love

Service

Branding

About the project

Our primary objective during the rebranding of '& For Love' was to distinguish ourselves significantly from other brands in the market. Drawing inspiration from 'Byredo' to infuse a fresh essence while preserving the brand's core identity. The logo featured sharp edges and shapes, cleverly forming words, lending a chic and understated vibe to the brand. This was complemented by a carefully curated typography hierarchy and a neutral colour palette, enhancing the overall edgy and cool aesthetic.